Founding fathers of the biggest retail stores in the world battle to be the first to innovate, build, and revolutionize the industry. And one of the top businessmen of the 20th century, Sam Walton, will construct the world's largest retail empire.

A century ago, shipping packages was slow and shipping overnight was impossible, until two Seattle brothers risk everything to reinvent shipping packages for all; a tenacious Yale graduate creates a world-famous express delivery service.

The evolution of America's most beloved sports of baseball, basketball and football are made possible by the innovations of sporting goods pioneers named Spalding, Wilson, and the Rawlings brothers.

In the 1800s, when Americans barely bathed and deadly diseases were commonplace, James Gamble and Harley Procter invent a new soap that revolutionizes America and opens up a market to entrepreneurs. This includes King Gillette and Jacob Schick whose bitter rivalry will birth the billion-dollar shaving industry as we know it, and changing Americans daily lives forever.