The Swift Effect

How Taylor's bold moves have empowered artists and redefined taking control in the industry.

Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.

Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.

A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.