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In 1950s Spain, the heir to a fashion house romances a beautiful seamstress who works for the company, despite the objections of his family.
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Alberto's father commits suicide at a fashion event at his store called Velvet, while his son leaves and is driving away with Ana. Over the radio it's accounted about the suicide and Alberto gets into an accident and ends up not leaving and assuming responsibility of his father's legacy. Alberto's step mom hides a note left behind by his father addressed to him.
Alberto officially inherits Velvet and gets engaged to Ana. However, their happiness is short-lived, as Alberto learns that Velvet is facing bankruptcy. Family friend Gerardo Otegui offers to give Alberto the money to save Velvet, but only if Alberto agrees to marry Gerardo's daughter, Cristina, who has been in love with Alberto for years. Alberto initially refuses, but when Ana learns of the deal, she breaks off their engagement and urges Alberto to marry Cristina if it will save Velvet. Alberto reluctantly agrees and becomes engaged to Cristina, while a heartbroken Ana prepares to leave Madrid for a new job out of town.
Alberto hopes that the new collection will be a major success so he can pay off Don Gerardo and break his engagement to Cristina.
Alberto pursues his affair with Ana, Pedro's girlfriend falls for Alberto's assistant, and Luisa pays a high price for Don Francisco's support.
Ana and Cristina search for the perfect gift for Alberto's birthday. Rita is finding it hard to cover for her sister Clara, who's cheating on Pedro.
When Alberto and Ana join Raúl on a trip to Paris, Cristina shows up unexpectedly. To escape Don Francisco's harassment, Luisa turns to his wife.
Back from Paris, Ana feels certain that Cristina is Alberto's true love. Meanwhile, Doña Blanca discovers Max's true identity.
As the wedding approaches, Alberto sees Ana with another man and has to choose between her and Cristina. Luisa's husband, Juan, gets sick again.
Ana refuses to marry Alberto in a secret ceremony. Raúl returns, but a last-minute setback could endanger the fashion show.
Ana is ready to fight for Alberto at all costs. After her success at the fashion show, Clara gets an interesting offer.
Don Emilio, the head of the sales staff, is seriously ill. Clara wants to start a career as a model, but things don't go as planned.
Grace of Monaco visits Velvet. Cristina surprises Alberto with a party at the country club and learns things about Ana she never expected.
When Cristina sees Alberto and Ana together, her worst fears seem to be confirmed. Clara expects Mateo to take her to the wedding of the year.
The day before the wedding, Cristina's dress disappears, and Ana must do her best to save the ceremony. Tensions between Max and Doña Blanca continue.
The big day has come, and Cristina has to approve the new dress Ana made overnight. Alberto receives a mysterious letter.
