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Shane Dawson explores the life of the controversial figure Jeffree Star and the creation of their make-up collaboration The Conspiracy Collection.
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The episode follows Dawson and Star on February 26, 2019, as they go to a Morphe store opening in Sacramento, California. Dawson documents the security that Star hires for his public appearances, the frenzied crowd at the store opening, and the private car and plane that Star arranges for the trip. Minor discussion occurs about The Conspiracy Collection.
The episode follows Star and Dawson's first board meeting on February 28, 2019, discussing their palette and liquid lipstick collection together, where they discuss preliminary colors, prices, percentages, production, and potential sales. Star and Dawson also discuss NikkieTutorials' collaboration with Too Faced Cosmetics.
The episode follows the first test shades being reviewed by Dawson and Star and them deciding upon making a second smaller palette as well, along with a pig shaped mirror, while also following the immediate happenings after $1 million worth of product was stolen from Jeffree Star Cosmetics. The episode also shows Dawson navigating his way through a controversy he faced where he was accused of sexual behavior towards his cat, which ends with Dawson moving on from the controversy depressing him, and him proposing to Adams in front of his whole family. This episode was dedicated to Diamond and Daddy Star, two of Star's pet Pomeranians who died in the last four months.
The episode begins with Dawson and Adams visiting their old home, from where they moved out in 2018, one last time before it is sold. Dawson and Star talk with Emine, a Morphe executive, about an exclusive partnership to sell the palette at only Morphe stores and Star's website, deciding upon stocking around 500,000 units at Morphe and a million units overall for the initial sales. The episode finally follows Dawson and Star the day before the launch of the Blue Blood palette at the lab, viewing its production line and also reviewing the revised shades of Dawson's palette.
Dawson is shown different designs for his palettes, but rejects the designs he is shown as the deadline comes quicker. Eventually, as Dawson and Siwicki toss around ideas, Anna, the design manager, sends them a photo of an idea for the box, which Dawson and Siwicki love and immediately design a prototype.
Dawson and Star finally reveal their Conspiracy palette. Dawson and Star talk about the photo shoot and plans for the launch, as well as how they want to reveal the palette in the video. They also have a meeting with Star's team to plan how many units they will need for the launch and keep Dawson up to date with the shipping process. Star also talks about the loss of his dog Diamond, as well as complications occurring with his other Pomeranian, Daddy, trying to stay positive for the photo shoot. Finally, Dawson and Star reminisce on the last few months and share a heart to heart moment after Dawson starts to cry happy tears in the last scenes of the episode in Star's factory, overseeing the palettes being made.
Dawson and Star show their reaction's to Westbrook's and Charles' controversy alongside videos showing viewers requesting that Dawson show the aforementioned clips. The Conspiracy Collection goes live and almost immediately, most online retailers crash. Dawson, Star, and Star's team have a call with Shopify to get their website back up—Dawson and Star scathingly criticize Shopify during the call. The call gets cut short due to a Morphe store launch at the Mall of America. At the end of the episode, it is revealed that the Mini Controversy palette will change in the March and May 2020 restocks with a new shade being introduced.
